It all started with a transformation story. Daniel - the guy who started all this - had an unhealthy relationship with food. He felt out of control around sugar! Something had to change.

Eliminating sweets from his life was a lonely and sad existence...

Daniel had his Eat. Pray. Love moment. Fed up with the lack luster sweets section of the supermarket, he travelled the globe in search of something better.

Inspired, he returned home and started to create his own delicious sweets with no added sugar and no sugar alcohols in his kitchen.

This was the year of sweet experiments. Daniel tried all sorts of different recipes, ingredients, and production methods - experimenting to find the perfect formula for his sweet creations.

After hundreds of attempts to perfect the recipe and enlisting the help of some of Australia’s top Food scientists, nutritionists and chefs - FUNDAY was born.